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Successful cases studies

Smart connections that humanize relationships.

Learn how Impulso assisted Blip in expanding its presence in the international market

Blip

Blip is a leading company in intelligent contact resources. Through its innovative platform of message channels and human interaction, it enables its clients to have a humanized contact with their consumers, wherever they may be.

The platform also features artificial intelligence that creates personalized conversations across any digital channel, allowing the major brands that the company works with to have agile, effective communication that enhances the consumer experience.

Challenges

In 2021, Blip's plan was to increase its revenue and expand the presence of its product among existing clients. To achieve this, the company needed to invest in an aggressive expansion of its technology teams due to the increased demands it would face.

However, this was not an easy task given the fierce competition for tech professionals in the market.

That's when Blip turned to Impulso, a company they had been partnering with since 2019 for expanding their IT teams.

In this new challenge, Impulso had to assemble and allocate new teams, consisting of dozens of individuals, within a tight timeframe of just 3 months.

Accelerated Growth

Despite the longstanding partnership between Blip and Impulso, it was the first time the companies worked together in such a rapid expansion. In 2021 alone, over 30 new positions were opened almost simultaneously, and more than 60 impulsers were allocated.

This accelerated growth raised concerns about potentially diluting their cultural values. Therefore, alignment between the companies was crucial.

By balancing Impulso's processes with Blip's cultural characteristics, it was possible to provide special care in onboarding professionals. Not only did these professionals need to master the technological stacks, but their values and purposes also needed to align with Blip's culture for a strong fit.

How did the team extension process take place?

The process began with Context Mapping, where Impulso identified not only technical characteristics but also cultural, behavioral, process fit, individual profiles, soft skills, and alignment of purpose.

In other words, everything that is expected from future new professionals to be allocated into their teams for a perfect fit. A distinctive feature of Blip is the prioritization of bringing in individuals with less experience and a proactive attitude towards their development and growth. This made the entire process much more rewarding.

The team assembly process

Impulso, therefore, takes care of the entire team assembly, allocation, and monitoring process: analysis of interested individuals, interviews, selection, professional kick-off, and ramp-up monitoring.

As a result, Blip focused its efforts on providing a delightful onboarding experience for the professionals joining the company.

A distinctive feature of Impulso is its Continuous Management team, which remains present in people's day-to-day operations, with close communication. This way, it is possible to track individuals' progress and maintain their engagement and alignment with the company.

"Success is evident in the day-to-day

For Impulso, the indicator of success is not only when the client expresses satisfaction but when they no longer perceive a distinction between their internal team and the Impulsers. The highest point of this relationship is when the request to internalize an allocated person happens, providing them with a career or promotion within the company.

Blip's satisfaction is felt in the evaluations of Impulsers and spontaneous messages, as in the case of Luis Angelo Loss, a developer who was recognized by his leaders for being aligned with all of Blip's cultural values.
Guys, I need to say that Luis Angelo is excellent, even when allocated to a specific team, he has become a reference for several teams, and it's great to be able to count on him.
Vinícius Fagundes - Chapter Leader Blip
foto de perfil
logo da Blip

Vinícius Fagundes,

Chapter Leader Blip

And there is still much room for growth!

On the Blip platform, over 180,000 chatbots have been created, processing over 30 billion messages! And these numbers keep growing!

Impulso takes pride in being chosen to participate in the entire process of expanding technology teams and being able to assist with this growth. ❤️
grafismo de robô

+180.000

Chatbots created with
our solutions

grafismo de foguete

+30 Billion

Messages exchanged through the platform in 2021

grafismo de café

+2.200

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trust Blip

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