Galeria Cases | Impulso

About

This case study is about a Brazilian multinational cosmetics company, specialized in direct sales through catalogs and sales consultants, a significant retailer in the cosmetics market, including the international market.

Challenge

This client had separate web pages for different contexts: one for e-commerce, one for content blogging, and one for institutional purposes.

With a change in brand strategy, they launched a unified website with an updated and modern development language, consolidating all contexts in one place.

However, with this new approach, sales did not respond as expected, leading to a significant increase in consumer service demands.

All of this occurred because the information about the product ingredients was not included on the new website, impacting the consumer experience as well.

Solution

Through the continuous collaboration of both teams working together, the initial solution surpassed even greater heights than initially envisioned.

By assembling a team that aligned with the project owner's profiles, culture, and challenges to be addressed, we not only brought the initially envisioned software to life but also made further improvements to its development.

Furthermore, the ongoing monitoring of the product, project, and individuals involved by Impulso's multidisciplinary team in continuous management was crucial in keeping the entire partnership aligned and increasingly productive.

Outcome

With Impulso's agility in assembling the team, allocating professionals who were engaged with the project and ready to roll up their sleeves, the products on the new website were updated with all the ingredient information within 3 months.

This led to an improved customer experience, boosting sales conversion and reducing customer service inquiries.

Impulso Strategy

After mapping the context of hard and soft skills and the culture of the company's current team

A multidisciplinary Squad was assembled for team allocation and extension.

The software development and creation process was introduced to the core team of the partner company.

Continuous monitoring was carried out by the Impulso team, including product, project, and people experience professionals, ensuring the success of the partnership

Successful Conclusion

The time required for team assembly, allocation, and project initiation were the main challenges of this project.

Impulso provided professionals with a perfect fit and agility to meet the client's challenges. As a result, the project was successfully delivered within the timeline estimated by the client.